breidade

ANCORA, ANCONA

ANCONA CITY BRAND

The proposal for the City Branding of Ancona combines an integrated communication plan with artistic urban installations to redefine the city’s identity starting from its traditions. The concept enhances Ancona’s deep connection to the sea and the slow rhythm of time that shapes its waterfront.

The visual language, narrative, and citywide communication system draw inspiration from tides, currents, and the calm unfolding of the hours, translating these elements into a coherent brand experience. The artistic installations placed in key urban areas act as physical expressions of the brand, inviting people to rediscover Ancona through a renewed, immersive dialogue between the sun, the land and the sea.