KAPPA X 433

TOGETHER FOR THE BEAUTIFUL GAME

This capsule collection blends Kappa’s iconic ’90s football heritage with 433’s contemporary vision of global football culture, resulting in a bold jersey designed for life on and off the pitch.

For the launch, I developed the digital communication across newsletter and e-commerce, defining the visual storytelling and online creative direction to ensure a cohesive and impactful release. I also created the communication assets for the seeding strategy, supporting the launch through targeted activations designed to amplify visibility and engagement.