BREIDADE

CREATIVE PHONE BOOTHS – DIFFUSE URBAN MUSIC PROJECT

In the Santa Rita district of Turin, a network of abandoned phone booths is being transformed into a constellation of artistic micro spaces. The project is a widespread urban regeneration initiative that reimagines these dismissed structures as small creative hubs dedicated to music as a form of expression. We studied the possible brand idenity, TOV and communication strategy of the project through all the channels.